Overture - A Can't Lose Pay-Per-Click Strategy
By Willie Crawford
The absolute quickest surefire way that I know of
to get instant website traffic is using pay-per-click search engines.
You bid on the search terms of your choice and as soon as your account
is set up they start sending traffic your way. I use a variety of
pay-per-clicks but Overture is my favorite. Today I'd like to show you
how and why I use them.
With regular search engines, you can't really
"tell" them what terms you want to be listed under. With
pay-per-clicks, you get to specify exactly what terms you'd like to be
listed under. At Overture and some of the others, the staff does review
your listing to confirm it is appropriate. If your listing is
appropriate, you get listed under the term you want to attract targeted
traffic with, and you get to specify how you would like your listing to
There *are* less expensive ways of getting traffic
to your site. However, it is not as tightly controlled. Overture's
minimum bid is 5 cents per click. With many terms, that's all you need
to bid to appear in the top listings (even at number 1). Controlling
exactly how your listing appears ensures you spend your money
attracting only the traffic you want. It also ensure that you
discourage the type of traffic that you don't want.
I'll give you an example for illustration. I have a
sells a "soul food cookbook." I want the traffic I attract to this site
to be interested in obtaining a soul food cookbook.... especially if I
am paying for this traffic. So I use that phrase or a related phrase in
my Overture listing. I also use it in my title and the description. I
tell them exactly what they will find on my website in my listing.
Traffic attracted through these listings are seeking "soul food
cookbooks" so they buy my product!
In deciding how much to bid on a pay-per-click term
you must know your conversion rate. You need to know how many sales
each dollar generates. For example, I spend an average of $1 on
Overture traffic for each sale that I make from this traffic. I sell a
$20 cookbook and my profit margin is sufficient to make this campaign
smart business. The traffic from Overture also generates 4 signups to
my website recipe exchange mailing list
for each dollar I spend. It could be much higher but I land the traffic
on a webpage focused on making the sale rather than getting new
subscribers. A very high percentage of these subscribers will
eventually purchase either my cookbook or a related product.
A spill over effect of this pay-per-click campaign
is that my Overture listing gets me a top listing on many other search
engines. Overture's paid listing feed the search results at Yahoo!,
MSN, InfoSpace, Lycos, Alta Vista and Netscape. This spillover drives
incredible traffic to my sites. For example, my traffic from MSN nearly
doubled with one of my Overture campaigns. Microsoft is the default
homepage for a lot of internet users (since it is the default browser
pre-installed on a lot of computers), and having a top listing with
them is well worth the expense.
When setting up an account at Overture, the most
important thing you can do is to make sure you are targeting the right
keyword phrases and that you really finess your listing. You want
customers to arrive at your site ready to buy your product or join your
list. You don't want curiosity seekers when you are paying for traffic.
You don't want to get "cute" with your listings since attracting the
wrong visitors really does no one
any good. It might even generate a lot of complaints.
Overture has a tool you can use to investigate what
keywords were searched on the most - recently. I use this tool but I
also subcribe to a service that emails me the top 500 most searched
terms every week. They send me weekly reports and I build mini sites
around these terms. I sometimes funnel traffic from these mini sites to
other topical sites. Some mini sites I also design as direct sales
sites. Both strategies will work well for you if properly employed.
A properly designed pay-per-click campaign is a
can't loose proposition. You know that for every $100 spent exactly how
much you can expect to earn. The only variable in the formula for me is
how fast Overture can send me this traffic. You do want to bid the
minimum bid possible to get the listing you want. You don't need to be
number 1 since it is the words in your listing that really generates
the click. I do consider being one of the top 3
bidders very important.
I also keep my mini sites' costs down by hosting my
keyword rich domain names on quality, low-costs hosts. I use a web host
that allows you to host additional domains for only $5 per domain. You
do have to have at least one domain hosted on their regular $25 per
month plan (500 meg of space and full-featured). Then you can host as
many additional domains as you want for only an extra $5 each. This
makes building a series of mini sites related to the theme of your
product or main site so affordable you really should use this business
strategy. Check out this host at:
To get the full details on starting an Overture
account, just visit: http://williecrawford.com/cgi-bin/tk.cgi?overture
I've just given you a very brief overview of one of
pay-per-click strategies. Using this strategy, I routinely turn every
thousand dollars invested into over $10,000. With the right product or
service, you can too. If you'd like to learn more about the strategies
and techniques I use to generate hundreds of thousands of dollars a
year, join me at The Internet Marketing Power Workshop to be held in 2
weeks. All of the instructors will not only show you how we run our
very successful businesses, we will also help you troubleshoot unique
problems in your own business. There are still a few seats open. Sign
up now at:
Willie Crawford is a recognized authority on search engines.
He has taught thousands how to systematically set up pay-per-click
campaigns that consistently generate a steady flow of highly-targeted
traffic. To harvest the power of pay-per-click search engines
and to stop wasting your advertising dollar visit: http://www.urllog.com/goto/masterppc
P.S. : Be
sure to sign up for the Internet Marketing How To Workshop. The
affiliate program pays $272 to $500. It will be the biggest and most
significant internet marketing event of the entire year. Don't miss the
free deep sea fishing trip.
Sign up now!