Web Marketing Courses

Why Your Online Business Isn't Growing

Copyright 2003 by Willie Crawford


Whenever a client comes to me and complains that their online business isn't growing fast enough, I ask them two questions. First, what are they doing to grow their business.  Secondly, what are they doing differently now than what they were doing
six months ago.  Both are important questions, but I think the second question is most important.

We all know that things change fast on the internet and that what worked a year ago may not work now.  So we are constantly looking for new, proven methods to implement on our websites, and in our other marketing avenues. We buy the latest, much-touted book, the latest course, and join the latest members-only websites.  There is nothing wrong with seeking the latest information.

The biggest reason I see for slow or no growth in clients' businesses is that they fail to implement what they learn. They go to seminars, buy videos, join teleseminars, and gather lots of great information.  Then they put the course on a shelf and never finish studying it.  If they do finish the course, they get pumped up, but they never implement it. Knowing how to improve your business *won't* improve your business.  Putting that knowledge into action will.

I'm as guilty as the next person of not  implementing many of the great, proven ideas and "secrets" passed on to me.  In private conversations, top marketers have shared with me the results of their testing of many tools and techniques.  For example, I've been convinced that adding audio to a website (testimonials or  just introductions) substantially increases conversions.  However,  I am just getting around to adding 
sound to my websites this week :-)  I spent months just comparing tools before settling on Jay Jennings' Sonic Memo at: http://www.sonicmemo.com/

Many people take copious notes at events and  while reading books.  They intuitively know that what they are reading makes sense.  Yet they never implement what they are convinced will improve their businesses.  Instead they continue looking for other "silver bullets" and "quick fixes."

Let me let you in on a secret.  One of the easiest ways to guarantee the continuous growth of your business is to continuously implement *little* proven changes.  What are examples of these changes that you can make?

• Add audio testimonials to your website

• Re-word your guarantee making it very strong and not wishy-washy
  
• Put a guarantee near your subscribe box that you'll never share or sell their information
  
• Get rid of things on your webpage that distract the prospect from the one main action you want them to take
  
• Seek link exchange partners to increase your search engine rankings
  
• Locate a new joint venture partner that is compatible and suitable, and leverage both of your resources
  
• Practice your copywriting skills, modeling great copywriters
  
• Visit the websites of the top marketers and study what they are doing and ask why.  Don't imitate them before confirming they are not just testing
  
• Seek out a mentor or become a mentor to an up-and-coming marketer
  
• Seek out pools of your prospects online and then become noticed by them.... maybe via articles demonstrating your expertise
  
• Re-evaluate the color scheme or background of your webpages. Study the psychology of colors to understand the mood your site induces
  

These are just a few proven ways that you can improve your business starting today.  All of the courses, books, and seminars that you have attended probably provided you with great ideas. Now these ideas must be put into action.  Just start by implementing one at a time if this is easiest. Some of the changes will generate almost immediate results. Others may take a few months (such as searchengine work). What is most important is that you start today if you want your  business to be more successful tomorrow.


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Willie Crawford has been teaching others how to build an on-line business since late 1996.  Frequently featured in radio, magazine and newspaper articles and interviews, Willie teaches the average guy what the top marketers are doing but seldom talking about.  For example, Willie demonstrates the power of automated residual income through his system at:  http://ProfitAutomation.Com  Test drive this system now.

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